Frequently Asked Questions

What is SEO and why is it important? SEO (Search Engine Optimisation) is the practice of optimising your website, its images and its text, so that Google and other search engines understand its content and use it to answer their users search queries. Therefore, an SEO optimised website will appear in the top results for the keywords it’s optimised for, because Google will match your page as the answer to a question.
How long does it take for SEO to take effect? While the exact timeline may vary, it is generally accepted that SEO marketing starts giving results after 6 month of consistent optimisation work, but the results have longevity (unlike social media) and keep attracting clicks as long as the website is up.
How many blog posts do you need to generate traffic? Google hasn’t revealed a specific number, but for a fresh blog section it is recommended to publish at least one blog post per week.
What is the difference between seed keyword, long tail keyword and search term? Seed keywords are generic, broad keyword (i.e. “yoga”). Because they are so broad, many pages use them and they are defined “competitive” because new business will struggle ranking for them. That’s where long tail keywords are small businesses’ best friends: they are keywords made of more words (i.e. “best yoga practice for beginners”) and generally have lower traffic potential, but also lower competition, making it more achievable for new websites to rank for. However, when doing keyword research, your SEO expert has to take into consideration the end user search behaviours, therefore, in SEO, it is more accurate to talk about search terms rather than keywords.
What are backlinks and why do they matter? Backlinks are inbound links from another website to yours, and Google uses them to determine authority. In essence, a website with many backlinks is considered more “authoritative” and therefore ranks higher in Google. The most common way to earn backlinks is guest blogging.
What is keyword stuffing? It’s the old practice, which is now proven to NOT give results (if anything, the opposite!), of filling a website or a page with keywords. Google recognises this practice and flags it negatively, so please do yourself a favour and stay away from it 🙂
Do I really need an SEO expert? Can’t I just do it myself? You can obviously do a lot of optimisation yourself with all the resources available online (btw, you can download my FREE SEO Checklist here). However, like all technical disciplines, you need the right dose of expertise and dedication that those who specialise in the field have. If you want some help, get in touch!